The Benefits of Using Hydrolyzed Wheat Protein (Found in our shampoo)

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Hydrolyzed wheat proteins thicken and add volume to thinning hair, add shine and manageability, and repair damaged hair.

      Hydrolyzed wheat protein is an amber colored liquid derived from wheat germ. The hydrolysis of wheat involves an acidic, alkaline, or enzymatic process to extract the wheat nutrients which include proteins (amino acids) and peptides. Hydrolyzed wheat protein is an oligosaccharide and an excellent source of non-animal protein. Because of its low molecular weight, it easily penetrates the hair shaft and absorbs into the inner fibers of the hair.

Hair is composed mostly of protein (keratin) and has two main parts: the hair follicle (bulb) found underneath the skin and the hair shaft found extending above the skin’s surface. It is the hair shaft that is visible to the eye. A hair shaft is made of three layers: a cuticle, a cortex, and a medulla. The cuticle is the outermost layer of a hair consisting of flat, thin overlapping cells (like shingles on a roof). The cortex is the middle layer of a hair that absorbs water and provides strength. The medulla is the innermost layer of a hair and may be present in some hairs and not in others. Hydrolyzed wheat proteins are easily absorbed into all layers of the hair shaft and the hair follicle. Because hair is made up mostly of proteins, the proteins in hydrolyzed wheat can repair damaged hair follicles, lifting the hair up, and reduce porousness (minute holes) in the lengths of hair shafts. It does this by fortifying hair cells with proteins. Hydrolyzed wheat proteins will also strengthen chemically treated hair by fortifying hair cells with proteins. Hydrolyzed wheat proteins function to attract and retain moisture in the hair. Attracting and retaining moisture gives hair added body, fullness, and lift. Hydrolyzed wheat proteins essentially swell the hair shaft with moisture to make it appear thicker. Hydrolyzed wheat proteins form a film on the surface of the hair shaft. This film creates smoothness and shine. It is a glossy coating that gives hair a lustrous appearance.

Persons who would benefit from a treatment containing hydrolyzed wheat proteins are those who either have damaged hair (from heat styling or chemical treatments) or those who have thinning hair. People normally lose 50 to 100 hairs a day, however, there are other factors that can result in excessive hair loss and contribute to thinning hair. Medical conditions such as thyroid disease, alopecia (in which the immune system attacks the scalp), skin infections, and skin disorders that cause scarring of the scalp can cause thinning hair. Medications designed to treat cancer, arthritis, depression, heart disease, and high blood pressure can cause thinning hair. A physical or emotional shock can also cause hair loss. However, the number one reason why most people experience thinning hair is male or female pattern baldness (a hereditary condition). Fortunately, there are treatments with hydrolyzed wheat proteins to thicken thinning hair and give the appearance of a fuller head of hair.

    Hydrolyzed wheat proteins are important as they are derived from a natural source, wheat. They are easily absorbed into the hair due to their low molecular weight, unlike other proteins available in hair care products. And, they not only thicken hair, but they repair damaged hair by fortifying with proteins and add shine and manageability to hair.

     Hydrolyzed wheat proteins w

ill thicken and add volume and body to the hair by swelling the hair shaft with moisture. It will form a shiny, lustrous film on the surface of the hair, and it will repair damaged hair with proteins. A hair treatment containing hydrolyzed wheat proteins is a good choice for persons with thinning hair.

Hydrolyzed wheat protein also incre

ases hair’s flexibility and elasticity. Holds water in the hair shaft at increased levels. Builds body while it moisturizes and conditions dry and brittle hair. Foam builder and anti-irritant. Naturally derived from wheat protein. Improves hair shine, volume, manageability, eliminates split ends, builds protective & moisturizing film on skin.